Cher Lee's profile

"One more story please!" AW21

: DENIM CAPSULE COLLECTION

Identifying with the Kidcore subculture, this collection is a love letter to myself as I rekindled my inner child to cope with the struggling reality of adulthood. Taking inspiration from objects of my childhood times such as bedtime storybooks and knick knacks, each outfit narrates a story, allowing the wearer to embark on their own fashion fairytale. 
Moodboard
Color Board: 
My collection revolves around a kiddish theme & 90’s vibe, hence I would be using mainly using colors from the BRIGHTS palette as a base fabric while the pastel tones would be used on accessories & trimmings to soften the look.
Customer Profile & S.W.O.T Analysis
Illustrated lineup 1
Illustrated lineup 2
Final Denim Jacket images
Export Kit page
"One more story please!" AW21
Published:

"One more story please!" AW21

Published: